Remove Company Remove CPM Remove Nielsen Remove Social Media
article thumbnail

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. If your aim is driving impressions, pay close attention to your CPM. In Summary.

Nielsen 121
article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

article thumbnail

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Which sounded like Social CRM meets Systems Integration company to me. I looked at dozens of dashboards, and reams of reports. ANALYTIC AGGREGATORS.