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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps.

Team 149
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps.

Team 98
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. In other words, a community platform that lives on your site.

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What is a brand community and how to build a successful one

Sprout Social

People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness. Ultimately, what’s the purpose behind the community? Choose a community platform.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. A community’s values and priorities unfold organically–there’s no edict dictating what matters most.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy. What your specific social media team does can vary wildly.

Skills 80