Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. McCann , Viral Heat Did you enjoy this blog post? However, I think that there may actually be something to this whole idea of influence and how to find the influencers.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 16, 2010

Since then,023% of all Tweets include location data, according to Sysomos. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Not an overwhelming participation rate. What’s Happening?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 9, 2010

Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. Instead of just handing off a product and hoping the influencers said good things, they went out of their way to make us feel important, and I think that will deffinitly go over well when any of us say anything about the promotion.

Influencer 123

Influencer Ustream Authentication Social CRM 123