Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. have seemed to indicate this for quite some time, but I've often wondered if it is the memes that are popular with this demographic, or if it reflects overall Twitter usage. Our lists were similar.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117