Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 2, 2010

Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 3, 2010

Trend #2: Embedding parts of your website into others’ websites Wufoo and others (namely email service providers, like Constant Contact, etc.) It’s making social content sharing more fun. Don’t laugh – this was in 2007. Ask a newly-minted Foursquare mayor how they feel about it.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. The actual reach of Twitter is actually double the user base.

Social CRM 145

Social CRM Twitter B2B CoTweet 145