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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

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Blogosphere Trends + Effective Calls to Action

ProBlogger

These things all grow your blog and your community. You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? Kimberly Turner is a cofounder of Regator , a site that curates the best of the blogosphere, as well as an award-winning print journalist.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Creation + Curation = A Winning Pinterest Strategy. One strategy is to create and join group boards to build small communities of pinners within Pinterest. Now it is time to discuss the actual pinning.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Community manager. A community manager is a social media professional who nurtures relationships among a group of social media users so that the community acts on behalf of the common interest. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

How X curates content feeds X’s algorithm initially fetches around 1,500 posts for a user in a session, drawing from two sources: in-network (posts from people you follow) and out-of-network (posts from those you don’t follow, also known as a ‘For You’ feed). Here are some key takeaways.