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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. It uses powerful curation feature letting you pick social media reviews or testimonials you want to feature on your site and publish it using the site widget. The first step in converting Twitter traffic is actually getting more people to click your tweeted links.

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What is BeReal? Your Guide to the Newest Social Media App

Hootsuite

And if you’re a lurker, you’re out of luck. But the app’s approach feels like a fresh take on the overly curated content that dominates most social networks. You can still use the app, but you won’t be able to see any of your friends’ photos without posting your own. How to get started on BeReal. .

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Blogosphere Trends + Effective Calls to Action

ProBlogger

You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? Kimberly Turner is a cofounder of Regator , a site that curates the best of the blogosphere, as well as an award-winning print journalist. When the goal is interaction, offer some options.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). The rest are lurkers. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Target Marketing ). Not all content has to be original. Design & Promote ). Iconsive ).

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Creation + Curation = A Winning Pinterest Strategy. Group boards allow you to share your own content but also be sure to balance it out by curating. Now it is time to discuss the actual pinning.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Content curation. Content curation involves collecting relevant content from credible sources and then sharing it with your social followers by linking to the original post. Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas. Learn more : LinkedIn for Business: The Ultimate Marketing Guide. Content marketing.

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