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Permission to Be Human

Waxing UnLyrical

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. Image: Comovnhuting , Princess Diana’s signature [Public domain], via Wikimedia Commons.

Wikimedia 251
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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Image: jasongillman via Pixabay, CC0 Public Domain.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Re: the video.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
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The Road to Recovery: A Look at the Digital Future of Small Business 

Hootsuite

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 1937 / Public Domain Even after it lost its designation in 1985, tourists continued to make Route 66 a place of pilgrimage. Small businesses like Public House Brewing are the lifeblood of their communities.

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How to Gather Fan Feedback on Social Media

Convince & Convert

Your fans are already following your business online, as they trust you and feel as if they are getting value from the content you post and share. It also has the added benefit of being able to respond in real time and schedule content directly within the tool itself. What kinds of content do your fans engage with most frequently?