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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Image: jasongillman via Pixabay, CC0 Public Domain. Does PR Serve the Brand or Start it?

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Re: the video.

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Permission to Be Human

Waxing UnLyrical

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. Image: Comovnhuting , Princess Diana’s signature [Public domain], via Wikimedia Commons.

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The Road to Recovery: A Look at the Digital Future of Small Business 

Hootsuite

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 1937 / Public Domain Even after it lost its designation in 1985, tourists continued to make Route 66 a place of pilgrimage. Small businesses like Public House Brewing are the lifeblood of their communities.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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How to Gather Fan Feedback on Social Media

Convince & Convert

By asking them questions directly on social media, your business will be able to gather instant feedback from your community and discover exactly what they thought about your product, service, or even an event. Use Social Analytics. This takes the conversation out of the public domain. Engage One-on-One.