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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Most important search optimization factors include links (internal and external), fresh content, page title & meta descriptions, H1 headers, URL structure (including keywords if possible), and page load times (Google Caffeine). Most natural links generally are linked to your website or company name.

ROI 114
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# I highly recommend you follow his stuff.

Marketing 240
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It works like bit.ly, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. URL to see how many times it’s been clicked on, and by whom.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You could also add your social media profile URLs on your business cards, in your catalogues, on your flyers, etc. Another way you can integrate is using your social profile URLs as your website when leaving comments. People are following AT&T because they care about AT&T, not about some no-name behind the company.

Questions 277
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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. It comes back.