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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. Including Ford, those five companies were mentioned frequently and favorably enough to earn the equivalent of more than $1.2

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

First let’s look at how you actually add multiple Instagram accounts to your mobile device. To get started on your mobile device: Click on your profile and look for the sun icon (iPhone) or three vertical dots (Android) in the top right.