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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. One surprise was Ford rising to the seventh position, as the company benefited in the media from strong sales reports while competitors suffered from lingering bankruptcy discussion. billion in paid advertising.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

First let’s look at how you actually add multiple Instagram accounts to your mobile device. To get started on your mobile device: Click on your profile and look for the sun icon (iPhone) or three vertical dots (Android) in the top right. What that means is you could use multiple accounts to highlight one specific part of your company.