5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. Over-sanitized stories, like stories by committee, often become crappy stories. Don’t make me turn this storytelling van around, kids! The Complexity Conundrum.
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