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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

Integrated Marketing Communications is More than a Fad. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Please share in the comments below. Image: jasongillman via Pixabay, CC0 Public Domain.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Think “stunt&# and you have a better idea of what they are talking about.

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Is Amazon reading this blog?

The Way of the Web

September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. Now which tech books have the longest first chapter?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s 2007.

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How to Gather Fan Feedback on Social Media

Convince & Convert

Not all fans following your company on social media will be open to leaving public and detailed feedback via comments or replies. Monitor Comments. Sometimes your best resource to find out what your customers are saying about you is to simply monitor their engagement on your social channels. Use Social Analytics.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

26 Comments. Why Filtering is the Next Step for Social Media. Subscribe to comments for this post OR Subscribe to comments for all Read/WriteWeb posts. Like commenter #2, when Feedburner first appeared I was sure it would soon introduce some kind of filtering or feed remix functionality. social networking.

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