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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

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What government agencies need to know about social media archiving

Sprout Social

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. What is social media archiving? Legitimate (i.e.,

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Archiving for Government: How to Stay Compliant

Hootsuite

Social media archiving for government is a critical component of compliance planning. Social channels are a forum for communicating with constituents and the general public. Content posted on government social media pages is, by default, publically accessible. That includes all comments and conversations.

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7 Top Tips To Create A Killer Video Content Strategy

Keyhole.co

This tool provides valuable social media insights to help you develop an effective buyer persona. The key to success is measuring social media metrics that matter. Collect data from your website, social media accounts, and previous customer outreach campaigns to determine achievable goals.

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