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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

Executives at most popular social media platforms seem to think so. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. Freeze metadata: After creating it, enabling this option moves your NFT data to decentralized file storage. Some ETH cryptocurrency (in your wallet).

Marketing 118
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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract.

B2B 122
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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. You wouldn’t let your other social media platforms go unmonitored and unchecked, and Glassdoor should be no different. Get started with a Sprout demo today!

Review 94
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What government agencies need to know about social media archiving

Sprout Social

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. What is social media archiving? Legitimate (i.e.,

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Archiving for Government: How to Stay Compliant

Hootsuite

Social media archiving for government is a critical component of compliance planning. Social channels are a forum for communicating with constituents and the general public. Content posted on government social media pages is, by default, publically accessible. That includes all comments and conversations.