Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Diva Marketing Blog

JULY 26, 2012

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Pin to help your fans “create” not curate their boards. PinChat with Christine Bennett, Manager PR for Elizabeth Arden. . Build “pinner relations” programs.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

JULY 13, 2012

What I want to talk about, in terms of my issue of the week is the report from our friend Jeff Widman last week about the diminishment in people using Facebook tabs. I think what we are finding now is Facebook is even more similar to email than it was before. I think that Facebook wants to be embedded on every website in the Internet.

Banking 113

Banking Mobile Team Social Media 113