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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Tell the story of the brand through the people who are its heart: employees and customers. If you get those right it's a marketing two step along the way to making the cash register ring. Determine how graphics as linked to content can align with your brand values brand promise. Build and nuture relationships.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). What I want to talk about, in terms of my issue of the week is the report from our friend Jeff Widman last week about the diminishment in people using Facebook tabs.

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