Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Diva Marketing Blog

JULY 26, 2012

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Pin to help your fans “create” not curate their boards. PinChat with Christine Bennett, Manager PR for Elizabeth Arden. .

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

JULY 13, 2012

It is about real timeliness and curating content in a feed. Our first step there was, I would say it was a safe step, cause marketing. I think that Facebook’s migration to Timeline reflects that, and I think the data that Jeff and David and his team have churned up, also reflects that.

Banking 113

Banking Mobile Team Social Media 113