WebInKnow
NOVEMBER 10, 2021
Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.
Mindjumpers
MAY 16, 2012
Fair enough, I will do so by using two Danish cases that I am very familiar with. The first one is a middle sized music venue and the other one is a small sized NGO: Example 1 – A medium sized music venue in Denmark. Example 2 – A small sized Danish NGO.
Audiense
SEPTEMBER 2, 2016
The NGO asks parents to share a photo of their child on their first day at school (whether it’s their first day ever, or simply first day back) with them showing their dream job along with the hashtag #Classof16. Save the Children reminds us the importance of education with #Classof16.
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