Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics. BuzzStream. BuzzStream offers nice functionality in this area. Followerwonk.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Sprout Social

SEPTEMBER 19, 2016

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. To get started, open the Influencer tab in Buzzsumo. You can search for influencers by topic or keyword.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Convince & Convert

JANUARY 27, 2015

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Similar to educational background, an influencer’s employment history can also help you understand how much she or he may already know about your topic.

BuzzStream 60

BuzzStream Automotive Education Publishing 60

ProBlogger

APRIL 26, 2016

Social Influencers + Amplifiers. Determine the social influencers who will give your blog a boost. Similar to blogger outreach, where you’re connecting with top-tier publishers that earn the most engagement in your vertical, finding the best social influencers in your industry can also give your blog a boost.

Research 20

Research BuzzStream Automotive Blogger 20

ProBlogger

JANUARY 20, 2015

That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion. Our survey results tell us that the following six influencers have the most impact on your open rates. Pitch Perfect Subject Lines. Speak to Their Beat.

Publishing 20

Publishing Content BuzzStream Syndication 20