Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics. BuzzStream. BuzzStream offers nice functionality in this area. Followerwonk.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. To get started, open the Influencer tab in Buzzsumo. You can search for influencers by topic or keyword.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Convince & Convert

JANUARY 27, 2015

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Similar to educational background, an influencer’s employment history can also help you understand how much she or he may already know about your topic.

BuzzStream 60

BuzzStream Automotive Education Publishing 60

ProBlogger

APRIL 26, 2016

Social Influencers + Amplifiers. When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. Low-engagement publishers could have less engagement, but their audience may be more targeted to your niche.

Research 20

Research BuzzStream Automotive Blogger 20