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Why User-Generated Content is More Eco-Friendly Than Traditional Content


Unless you’ve been living under the rock, you’re well aware of just how organically digital marketing has made its way into every brand’s business strategy in the past decade. It’s no revelation that companies tend to have substantial budgets for marketing. Brand Marketing

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. Define your brand mission statement.

How to Engage Eco-Friendly Customers on Instagram


Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. It can also be that you’ve renounced print marketing and have switched to digital marketing. .

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