Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. This one talks about a very touchy subject nowadays, the personal brand and what it means. How was your week?

Lithium 28

Lithium Blogosphere Technorati Survey 28

Convince & Convert

APRIL 15, 2012

It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us. But they couldn’t remember the company who published it, what the exact numbers were, or how they were divined.

Research 127

Research Lithium Social Media Sample 127

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Infomercials create brand-new categories by tapping into unexpected desires. Show them aspects of your company that they didn’t already know.

Social Media 122

Social Media Strategy Social CRM MySpace 122