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Five for Friday 11.15.10

Jeff Esposito

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. To me this seems like companies are being forced to cede control in the social space to everything.

Lithium 28
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Five for Friday 10.29.10

Jeff Esposito

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. In the past year mentions of social media sites on business cards has risen to nearly four percent of the sampling. Is it social, sure but the company owns the content. If you want to check it out, you can register here.

Lithium 24
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Remembering the Dangers of Social Media Research

Convince & Convert

But they couldn’t remember the company who published it, what the exact numbers were, or how they were divined. It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. ” Lithium/CMO Council Social Brand Experience Survey. Survey Sample: 1,300 consumers. It stuck with them.

Research 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Maybe sampling and demos on location will fit better. I'd buy a book from him.