Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. We all know that a brand’s online reputation has never been more important, and certainly brand perception goes beyond just your customers to include your employees as well.

Reddit 105

Reddit Hubspot API Reputation 105

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC. Why or why not?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC. Why or why not?

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. Collaboration. Open Community is a moving target. The only constant is change.

Skills 125

Skills Communities Collaboration Organization 125

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Get ready for a lot more of that feeling.

Communities 137

Communities Wiki Yammer Forums 137

Buzz Marketing for Technology

JULY 7, 2008

The answer is NOT always social media/community - that would be another warning sign if it was. They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117