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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142
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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It!

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Extra Boost of ā€œVā€: More Vloggers for your YouTube Cravings

Waxing UnLyrical

You can view his collaborations and covers on his other channel. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Fun Fact He’s also a rapper, hence the name Traphik. Read All About It!

YouTube 135
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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

If our future lies in online collaboration , translating to offline understanding, why not start now? Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Give someone else that voice. Give yourself that voice.

Class 226
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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years.

Class 258