Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. The game is going to change in a big way very soon.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

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Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

SEPTEMBER 21, 2010

I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. For listening and measurement: let me know if you want to check out Biz360 Community. I also use Foursquare on the Blackberry.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

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Facebook SEO Policies Groups 268

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. USAA Bank already knew that customers were using technology to make their “banking lives&# more productive. They focus on fostering customer behaviors that lead to profitability.

Social Media 120

Social Media Strategy Mobile Consultant 120