Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. But any time there’s a new trend, tactic, or channel, this collaboration turns to competition.

Content 50

Content Marketing Collaboration Compete 50

Convince & Convert

MAY 3, 2012

That’s very personal, very private information that all of these credit agencies have access to, and of course all of these marketers have access to through God knows what sort of back channels exist. But we felt may be a little underserved by the type of content that we’re delivering. Are you OK with that?

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 112

Company Retail iPad Google 112