Convince & Convert

AUGUST 28, 2013

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., but won’t generate net new viewers.

Research 134

Research Nielsen Twitter Loyalty 134

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. This happened with websites, with social media , and it’s happening again with content marketing. Who owns content marketing?

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

MARCH 23, 2010

Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. link] shox r4 men Hhe article's content rich variety which make us move for our mood after reading this article. support strongly always!

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Convince & Convert

MAY 3, 2012

That’s very personal, very private information that all of these credit agencies have access to, and of course all of these marketers have access to through God knows what sort of back channels exist. But we felt may be a little underserved by the type of content that we’re delivering. Are you OK with that?

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 112

Company Retail iPad Google 112