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Who Owns Content Marketing?

Social Media Strategery

I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. Open dialogue gives way to back-channel alliance building. That has given me the chance to work with a really diverse group of really smart people who are experts in their field.

Content 50
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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

That’s very personal, very private information that all of these credit agencies have access to, and of course all of these marketers have access to through God knows what sort of back channels exist. I’m sure it would be horrifying if we knew the whole story.

Klout 114
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 115
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 112