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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. “My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.”

Metrics 98
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. And our tests indicate gorilla suit advertisements convert poorly.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @fionnd on Twitter. Follow her @jolieodell on Twitter.

Blogger 168
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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144
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Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too. I just want you to read the link building tips.

Marketing 279