Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 19, 2016

So if you get to the conclusion of today’s episode and you’re like, “Man, I need to get me some of that software at Little Bird,” we’re going to tell you how to do that here in just a few minutes. Marshall: It’s not a matter of how popular you are in the world. So why Little Bird? Marshall: Yeah.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I struggle with knowing what is the best way to find the interested followers, let alone how to then segment them. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

How to actualy use it within your organization: [link] (@clintonbon) [link] Clinton Bonner Agreed Bobby, I feel careful planning on the legal side is just a must. At Ideavibes, we are working on those conversations that are happening and helping companies respond in a way that reflects how they want their brand promise to be perceived.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

Also, if you are a larger, well-known brand that relies less upon prospective customers finding you via search or discovering you via social chatter, this principle of breadth trumping depth is not as iron-clad. Sure, people probably know how to find Toyota online. But, it’s still important. Companion blog post.

Social Media 128

Social Media Strategy Report Buy 128