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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Managing strategic partnerships has always been an important part of public relations.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Content Management System (CMS). HubSpot Community. Marketing Nation Community. For companies seeking to manage all their marketing (and sales) activities in one place, HubSpot is the right choice.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Most website content management systems incorporate a blog component. It's a B2B network where conducting business is not frowned upon.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Most website content management systems incorporate a blog component. It's a B2B network where conducting business is not frowned upon.

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How to develop a content marketing plan

Sprout Social

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

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130 most important social media acronyms and slang you should know

Sprout Social

While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. B2B – Business to business. CMGR – Community manager. CMS – Content management system. CPC – Cost per click.

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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). Your content management system is equally important. Content That Educates. A Quick Recap.