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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? However, Paul May, founder of Buzzstream made a case at Content Marketing World 2013 that it’s a best practice for earning the SEO credit you deserve. Start Iterating. Dan Fielder of Sticky Content doesn’t think so. Take What’s Yours. Asking for backlinks.

Content 72
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

What factors – ideation, production, promotion – are key to realizing a return on your investment? What factors – ideation, production, promotion – are key to realizing a return on your investment? He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Can I choose all of them?

Strategy 150
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. Reply BuzzStream Todd April 16, 2010 at 12:44 pm I think Cheryl sums it up. That’s my point exactly! Answers Yahoo!

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. by BuzzStream Blog. Backlinks still matter—but the quality of those links matters more than the quantity (indeed, sites can even be penalized for having too many spammy, low-quality backlinks pointing to them).

SEO 192