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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? However, Paul May, founder of Buzzstream made a case at Content Marketing World 2013 that it’s a best practice for earning the SEO credit you deserve. Start Iterating. Dan Fielder of Sticky Content doesn’t think so. Take What’s Yours. Asking for backlinks.

Content 72
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. In B2B, we always look to use the content assets in ongoing nurture flows, so they can keep performing long after they’re day in the spotlight.

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Reply BuzzStream Todd April 16, 2010 at 12:44 pm I think Cheryl sums it up. Here are the links if you are interested: Man Killed by Social Media 7 Steps to B2B Sales Leads Reply Tamar Weinberg April 19, 2010 at 1:31 pm I never disagreed with that point, Jason. Reply Tamar Weinberg April 16, 2010 at 12:18 pm Yup!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Adrientweet Kurrently va révolutionner la recherche en couplant les résultats Twitter avec ceux de Facebook ! link] (via @Kriisiis) [link] Ari Herzog It is fair to presume that Twitter users know their updates are indexed and viewable outside of Twitter.com. It's wicked fast and being able to pull from Fbook is huge. So far so good.