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How to Build a Brand Community for your B2B Business

Oktopost

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Look at Starbucks’ customer loyalty rewards program. So, how do you do that?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

CMS : get karma points AFTER you upload your avatar photo. Buddypress forum karma points. If we give points to customers for loyalty and service in ecommerce systems why can’t we reward employees for the same behaviours? social scorecard and social media karma is a post from: Laurel Papworth- Social Network Strategy.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Create a network where you can share ideas, brainstorm content strategies and develop a comment strategy. Forums Message boards are really the first internet form of social media, after IRC. An earnest desire to help others and be with like-minded people is the key to driving traffic from forums. Home What the F ?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It works for forums and discussion boards, too. Patrick O’Keefe talk about it in his excellent book Managing Online Forums (I reviewed it here ). On days with big deadlines, I have to acknowledge that the needs my in-the-flesh clients may have to trump my friends-in-avatar-only for a day. You can’t have it both ways.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. An avatar is a visual representation of a person for use in digital contexts. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Engagement.

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