Pam Moore

JUNE 24, 2020

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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Template Templates Avatar How To 78

Pam Moore

JULY 11, 2018

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

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Apple Brands Tips Consultant 139

Pam Moore

MARCH 8, 2018

They often let you see the people behind the avatars as they know they are their own best ambassador. Right in line with the personality, human brands aren’t afraid to let their human show. They laugh, giggle, sing, dance, talk, and may even get frustrated sometimes. Make and own their mistakes.

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Brands Training Policies Template 167

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. They can't be fully measured or tracked.

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Metrics Social Media Marketing ROI 96

Pam Moore

AUGUST 16, 2018

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc.

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Social Media Training ROI Meme 132

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living?

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Research Template Templates Training 78

Pam Moore

JUNE 26, 2020

SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? .

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eBook Template Templates B2B 78