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Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

This is a special live training event jam packed with 3 easy ways to use Facebook Messenger to grow your business starting NOW. Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Top 3 ways to use Facebook Messenger today to grow your business. Best practices for brand building using Messenger advertising and more. Would you like a competitive Facebook edge?

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8 Instagram Features Perfect for Small Businesses

Later

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Discover our top 8 Instagram features for small businesses in this blog post. Why Use Instagram for Business? .

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10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running. Even so, many businesses struggle getting a competitive edge online.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Not only can even small businesses with tiny budgets more quickly create quality content at a lower cost when partnering with micro-influencers, but they can also immediately tap into an audience that has a trusted leader, the influencer! – How influencer marketing helps your business. – Influencer marketing for small business.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

Feed 164
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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today! These methods work for any size brand and business with budgets big and small.

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Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Building an integrated platform that works for you 24/7 even when you are not working requires more than knowing the ins and outs of Facebook.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! We have developed your fast track to social media business success!

Training 167
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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. ” He also adds “you'll see less public content like posts from businesses, brands, and media.” What do the changes mean to your business?

Facebook 164
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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. If you are serious about leveraging Facebook to grow your business, you don't want to miss this unique training. Join me and register for this FREE Facebook Training Webinar 'Change How You Think About Marketing Your Business on Facebook' Click To Tweet.

Facebook 165
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with. There is a way you can build a compelling brand without a million dollar budget.

Brands 139
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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. Want to leverage social media, digital marketing and branding to grow your business?

Marketing 109
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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact? Are you talking in geek speak and your boss is talking in business revenue and performance numbers?

eBook 78
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Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

However, they will not provide real business results that will help you sustain your business for the medium or long term. Far too many business leaders confuse random acts of social media and buzz with social business success. Focusing only on creating buzz for your brand using social media will not help you nurture relationships, nor grow your business. Community does not happen overnight. Power of Focused Passion in Business & life.

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Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Facebook Groups for Business in a Nutshell. Facebook Messenger Get Started Guide for Business. Why, What and How of Facebook Messenger for Business. Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

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Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. The funny thing is that many smart marketers have been taking an audience based marketing approach in everything they do in marketing and business for decades. Ready for a real competitive edge in 2018?

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. In reality, the logo is the easy part and only one small yet very important component of your brand. Community. It's community. 7 Foundational Steps to Build Your Personal Brand.

Brands 167
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Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business. This is why Facebook Groups can be very helpful to your business.

Groups 167
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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It is not driving business. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. You need to create your own content strategy that supports your business and marketing goals. Do you know how your content directly supports your business goals? Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content.

Content 162
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Business benefits of co-created content. Times are changing.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Ready to STOP building your business on rented Facebook land?

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

we can't skip the hard stuff or we'll never get our business in the shape it needs to be. What you'll learn: What is a buyer persona and why they are a must for any business. Could buyer personas be just what you need to turn up the volume of success for your business and help you carve out a nice little niche in your industry that you own? Buyer personas help businesses of all sizes better target, inspire and connect with their ideal customers.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands 166
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business. Any organization that wants to still be in business 5 years from now needs to take the time to research and know their audience so that they can properly segment, target and implement an audience first marketing approach. 8 Steps to Develop a Social Business Plan (white paper).

Strategy 166
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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Register for my free webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business” . Webinar Title: Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business. 7 Foundations to build a personal brand that attracts your ideal customer . How to build your personal brand along side or as a face to your business brand . How to quickly build trust and authority with content and branding essentials .

Brands 164
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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. If you invest time as a human in building relationships the payoff can be big.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Empowering franchisees to properly represent the corporate brand promise, learn how to have authentic conversations with their local market and community, the more consistent the brand will be across different locations. Franchisors must learn that it is their responsibility to empower, not pull franchisees away from the most powerful technologies they have to ignite their brands and touch the hearts of their local communities.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Time is our most valuable asset in life and business. Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years.

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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals. Are you ready for real, impactful and measurable business results?

ROI 78
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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer organically and paid!

Feed 165
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How These Small Business Owners Set Boundaries During The Holidays

Buffer Social

Yet, for small business owners, that’s not quite the case. Here's how three small business owners tackle their busy schedules during the holidays so they can enjoy the season with their loved ones. Flow Small Business

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They know that investing in people is the only way and that relationships are both the cake and the icing of business and personal or professional success. They know who they are and what they offer their customers, partners, online community and friends. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out.

Brands 167
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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Knowing your audience is the number one priority for any business of any size in any industry or niche! Top 5 ways a buyer persona will help your business grow.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Building your business on rented land has never been a safe bet. Your customers need to easily find you and know you are an established business.

Trends 78
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. How to leverage online communities to research your dream customers.

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Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Time for a re-brand or simple refresh for your business or personal brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you?

Content 78
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Your Audience Doesn’t Want More Content From You

Pam Moore

Time for a re-brand or simple refresh for your business or personal brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you?

Content 78
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Is your content working FOR your business? . Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Knowing your customer should be your #1 priority for your marketing and business.

eBook 78
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. It requires investment in the human beings within your community. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In reality, the logo is the easy part and only one small yet very important component of your brand. To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community.

Brands 109
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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community. How to integrate Twitter video marketing to help you achieve marketing and business goals.

Video 78
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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The power is at our fingertips to ignite relationships and business results. The OPC = other people's content and other people's community. Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. This is because at the heartbeat of social media, business and life is people. People are the heartbeat of business. Tapping into the power of other people's communities.