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Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? Because when you know what makes your community tick, you know what will move them.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. How to Subscribe to Social Zoom Factor Podcast . In this 20 minute podcast you will learn: . SoundCloud.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They often let you see the people behind the avatars as they know they are their own best ambassador. They know who they are and what they offer their customers, partners, online community and friends. They don’t guess what to post or pin as they engage in social with confidence and pride. Make and own their mistakes.

Brands 167
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How to Build Community for Niche Site Success

ProBlogger

But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. The network creates community. Forums create discussion.

Sites 42
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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.