Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. That’s what separates creator content from content built in-house.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Sprout Social

JULY 6, 2020

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. So, how can we make this energy sustainable and show our commitment to our black-owned wineries this week and every week after? Here are five of the ways we’ve approached this at Sprout.

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Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . Ready to get in on the action? View this post on Instagram.

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Later

MAY 29, 2020

We’d never met before… I guess it was good energy?! This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand. Luckily, we got on well.

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Later

MAY 29, 2020

We’d never met before… I guess it was good energy?! This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand. Luckily, we got on well.

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Sprout Social

OCTOBER 17, 2016

source ) Uses an authentic and conversational tone in its Tweets. Implements UGC through its #DogsofWeWork contest and other campaigns to expand its reach and connect with customers. Pinterest added several features to make it easier for online retailers to showcase their products.

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