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Understanding The Basics Of Instagram Social Listening

Keyhole.co

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. Building rich, low-noise queries is easy and doesn’t require you to be an expert in Boolean search.

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand. Is it positive, negative, or neutral?

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Build public trust. And why wouldn’t they?

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Why UTMs are Not Enough: How to Quantify Business Results on Social Media

Oktopost

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand. Is it positive, negative, or neutral?

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15 Social Media Etiquette Blunders (And How To Avoid Them)

Hootsuite

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. Overloading on hashtags often looks messy, but that’s not the only issue.

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Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. One of the primary reasons for Starbucks’ social media success is the way they construct its brand image around its core audience. They received 100% positive sentiment from their audience.