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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

I call this aligning the social enterprise. Leading conversations about social media ethics, transparency, authenticity as it relates to the company culture and brand values/promise. A trusted partnership must exist which crosses every area/department that touches the customer. Helping to develop guidelines.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

Sprout’s intuitive social media management tools are built on a single code base with enterprise-level security. If that’s not enough, here are four more reasons companies choose Sprout as their Social Studio replacement. Sprout is a social team favorite for a reason. Sprout is the ideal Social Studio alternative.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Facebook launched verified Profiles and Pages to "help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook." China’s largest Internet company, Tencent, is eyeing India for further growth for its messaging platform as it ventures overseas. We live in the 21st century.