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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Social media use is a contact sport, not a spectator sport. However, huddled with your branded blanket, watching the game you're not on the field. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. I call this aligning the social enterprise.

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Social Media Cupcake Thoughts

Diva Marketing Blog

As with social media. The Social Enterprise - Social media's impact is not confined to the department that initiated the tactic or program. Consumer generated media may find its way into every area/department that touches the customer experience. Read what resonances with you. what does that mean?

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Why brands transition from Social Studio to Sprout Social

Sprout Social

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. What is Salesforce Social Studio?

Brands 69
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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.