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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102
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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118
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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66
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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Though to be honest, given the “But does Twitter have a business use&# questions, the audience weren’t quite ready to make the work place a fun and social environment. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity.

Badge 108
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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Give them the motivation to become influencers in their own circles. More than 1.7

Facebook 116
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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Give them the motivation to become influencers in their own circles. More than 1.7