Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. What do you think about influence mining, and its applicability for your business? If it is, we’ll include it in Viral Heat.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 3) I liked the premise of this but always questioned whether it was sustainable beyond the this is cool stage? 16) Stick this QR-Code Generator in your back pocket.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. The game is going to change in a big way very soon.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. This is a social address book, and social CRM application at each extreme. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. And that’s why your social media strategy must be tools-agnostic. The Live Feed and Social Graph is what they are selling marketers on. And its a failure.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152