Dave Fleet

JULY 5, 2010

Lithium Technologies. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Jive Software.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Direct Marketing Observations

MARCH 31, 2011

But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. Justifying it’s relevance. Educating the masses.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A feature-rich, realtime social media monitoring and engagement tool. Lithium also includes response assignment and reporting tools. Lithium also includes response assignment and reporting tools. Social Media Monitoring Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257