Dave Fleet
JULY 5, 2010
Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Note: CNW Group is a 76design client.
Direct Marketing Observations
MARCH 31, 2011
But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. Justifying it’s relevance. Educating the masses.
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Webbiquity SMM
JANUARY 24, 2011
Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. Actionly also includes Twitter account management and analytics tools. Social Media Monitoring Tools. A free trial is available. Wildfire Social Media Monitor.
Convince & Convert
MAY 20, 2012
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.
Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).
Jeff Esposito
SEPTEMBER 8, 2011
All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points. SIM (NPS*Conversation Share*1,000) – 2 Points.
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