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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Simply Measured. Socialbakers.

Analytics 253
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Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Jive Software. January 2010.

Sysomos 334
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Sure I love the conversation but…

Direct Marketing Observations

But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Justifying it’s relevance. Educating the masses. The folks at Sales Force believe that.

ScoutLabs 159
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A feature-rich, realtime social media monitoring and engagement tool. Lithium also includes response assignment and reporting tools. Lithium also includes response assignment and reporting tools. Actionly also includes Twitter account management and analytics tools. Social Media Monitoring Tools. Other Cool Web Tools.

Tools 206
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). ” You need Social Analytics Software.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

They are more focused on engaging in social media conversations than simply tracking them. Other popular tools include HootSuite , SocialOomph , Post Planner , and Lithium. Chatfuel and MobileMonkey for building Facebook chatbots that can answer questions, engage with fans, schedule appointments, and collect leads.

Tools 170
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. Gotta love this post for the title alone.