Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Don’t try to fight it. Main | social media marketing might be for you (and it might not) » October 21, 2009 Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Branding in in our DNA at Firebelly Marketing.

Film 100

Film Embedding Paid Search SMS 100

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. Why is this so? Let me ask you this, who you would believe?

Tools 151

Tools Digg Nielsen Klout 151

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190