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Sysomos Acquired By Marketwire

Dave Fleet

Strong analytics. By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs.

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Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are other free tools that can help you listen to conversations. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution.

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5 Social Media Tools for PR Professionals

Proactive Report

Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Analytics is free and it is an excellent system. You can do this manually with RSS technology.